101 Drinks and How to Mix Them - Rare Book Insider
book (2)

[Direct Mail Associates]; Geer, Dean & Miles Kimball

101 Drinks and How to Mix Them

Osh Kosh, WI: Direct Mail Associates, Inc, 1935
  • $200
Osh Kosh, WI: Direct Mail Associates, Inc, 1935. Tall, stapled booklet (22.5 x 10 cm.), [16] pages. FIRST EDITION. A promotional cocktail recipe book, although it is unclear what it is promoting, as no specific products are mentioned. It was issued by the Direct Mail Association, an early innovator in the field of marketing through the mail. The piece itself is not dated but laid-in is a signed letter from Miles Kimball, President of the Miles Kimball Company, which produced the booklet with Direct Mail Associates. The letter, dated 1946, states that the booklet was issued "right after Repeal." newspaper clipping regarding "Liquor and Longevity" pasted to inside of front flap. Lower right corner lightly bumped, otherwise near fine, in stiff blue wrappers printed in black and gold. Unrecorded. [OCLC locates no copies; not in Noling, Beverage Literature].
More from Rabelais - Fine Books on Food & Drink
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The World Food. Rice, Eaten by all peoples, adapted to all climes. For Rice Recipes, write to Rice Association of America, Crowley, La. Mailed Free. [cover title]

[Louisiana; Rice Association of America (Crowley, Louisiana)] Crowley, La: Rice Association of America; Signal Print. Co, 1911. Stapled booklet (14.5 x 9 cm.), 20 pages. Illustrated wrapper. Date of publication from external sources. Evident FIRST EDITION. A promotional recipe booklet, encouraging the use of rice. An earlier publication, titled Creole Mammy Rice Recipes was published by the Rice Association circa 1909. That work is known in a single copy, (at Kansas State). The dating of the two booklets is possible by comparing the tenures of various officers of the Rice Association. Creole Mammy Rice Recipes was published while Henri Gueydan was President, while this booklet was issued after George Hathaway of Jennings, L. ascended to the post. ~ Recipes include Rice Waffles, Rice Fritters, Rice Gumbo Soup, Red Beans & Rice (a famous Creole combination), Rice Croquettes, Rice Jambalaya, a Daube with Rice, and Rice Custard. Cooking hints recommend the use of garlic, and the preference for lard over butter. "The Rice Association, Crowley, La., has issued a little booklet of rice recipes, "Creole Mammy Rice Recipes." In this book are given many ways of preparing rice as a hearty food instead of in desserts. Southerners use rice as Northerners use bread. Rice is served three times a day on Southern tables. Creole recipes are given for it is generally understood that the old "mammies" could turn out a dish of rice in such a delicate state of perfection that no French chef could approach them. In most ways these rice dishes could be used by vegetarians leaving out the meat additions and substituting oil or butter for the lard, which is so much used in the South. The price of this booklet is two cents. Send for it and learn about rice." (The Vegetarian Magazine, volume 13, page 46). The booklet weighs in on the nutritional value of rice at several points, perhaps most notable in a section on the "Effect of Rice on Japanese." Illustrated wrapper, depicting a young girl, nestled amongst rice branches and "on top of the world". A bit of light rubbing to wrappers; small adhesion mark to top of rear wrapper panel. Very good. Unrecorded. [OCLC locates no copies; not in Brown or Uhler].
  • $900